Can your business handle a 50% drop in organic visits from Google? That’s what might be coming your way courtesy of Google’s Panda algorithm update.
Luckily, if you got your SEO (search engine optimization) or SEM (search engine marketing) from Tag Grafx, we didn’t take risks and shortcuts like some of our competitors. We foresaw that Google was going to crack down on these methods and that day has come. So hopefully you didn’t waste your time on short term results the easy way, because your about to get hit hard and your going to have to spend even more time now just to get back to square one.
What was happening before were 2 things:
- 1- Fake Jump Pages, people where using any random content like jabber/fake text and filling it with tons of keywords so they would rank high on Google. When you clicked the site link, you would automatically be re-directed to their actual site that may or may not be related to what you were really searching for. You would never even see this page with the fake text and, unless you looked very closely, you would never even know what happened.
Example: Lorem ipsum dolor sit amet Chicago Graphic Design, consectetur adipiscing elits ut auctor et Chicago Web Design, feugiat sed nisl. Nunc laoreet aliquet sapien, fermentum interdum sapien ultrices ut. Etiam molestie orci ac mi mollis in posuere mauris elementum. Graphic and Web Designer Chicago magna. Sed vestibulum, nisl quis volutpat sollicitudin, neque nulla lobortis nibh, nec sollicitudin velit Website Design and SEO Chicago Donec augue nisi, posuere in posuere et, pea. Dodales iaculis vitae, Chicago Ecommerce Site Design.
- 2- Article Marketing, it’s when you use outside sources to drive traffic directly to your site through short articles. These article would usually contain keywords and phrases that are currently on your website, but posted on someone else’s directory site. Some people would trick visitors to click on the ad thinking they’re going to find what they are searching for, but end up somewhere completely different. Others down falls would be that your article would be mixed in with thousands of unrelated topics making it hard to find specific things.
These were good ways to build up your inbound links in the past, but now might dither away. Google has been competing with upcoming competitor search engines like Bing, as well as, social networks like Facebook, LinkedIn and YouTube. They want their territory back and they believe quality content searches are the key. These SEO & SEM methods will still be used, but will have more barriers. If Google finds out your using fake jump pages, they will band your web domain until the problem is fixed. For article marketing, brands will be given first priority and you will have to get ahead of them by displaying superior content and site structure.
Now, do to the Google Panda update, you will find yourself getting penalized for not using well written content on your website that relates to your meta tags (title, description, keywords). Quality content will be the biggest change and the internet search world will be a better place from it, because you will be able to find what your looking for quicker. No matter what you do or how much your budget is, be the power on your niche and aim for long-term results, not short-term. Make your site domain the primary content target, not your Facebook profile or YouTube channel. Those networks are there to bring traffic to your website, not for your site to bring traffic to them.
Google is constantly changing along with our fast paced world, we need to keep up with it and foresee future problems or become a thing of the past. Diversify and never commit to just one method of marketing.
Now, how do you diversify and what other methods of marketing are out there to stay ahead of the game? Contact Tag Grafx TODAY to find out, we have marketing ideas for all your niches and budgets!
